The Great Decoupling: Impressions Increasing, Clicks Declining
If your Google Search Console shows impressions climbing while click-through rates nosedive, you’re witnessing something industry-wide. Business owners running high-stakes websites, especially in SaaS, eCommerce, and professional services, are seeing the same pattern. The disconnect between visibility and engagement isn’t your SEO strategy failing. It’s a fundamental shift in how Google delivers search results. This […]
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